Tag Archives: advertising

The smartest person in the world can’t sell a duffle bag

Stopped into a Chicago department store tonight looking for an overnight duffel that would be lightweight and easy to travel. Down on the basement level tucked in a quiet corner is where the various sets of plastic, tweed and nylon travel sets and wheeled … Continue reading

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Apple: never first, always revolutionary

Update September 8, 2010: See this article at CrowdSpring: http://blog.crowdspring.com/2010/08/marketing-values/?utm_source=Test&utm_campaign=c06cf65d00-08SEP10_newsletter&utm_medium=email It seconds the argument below that Apple succeeds without being first and adds that at the core of its marketing is a clear set of values.  ——————- August 4, 2010: I came to this … Continue reading

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