Category Archives: Strategy

The smartest person in the world can’t sell a duffle bag

Stopped into a Chicago department store tonight looking for an overnight duffel that would be lightweight and easy to travel. Down on the basement level tucked in a quiet corner is where the various sets of plastic, tweed and nylon travel sets and wheeled … Continue reading

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On Social, your business is a service business…no matter what you sell

No matter if you sell insurance policies, ice cream cones or widgets, if your business expects to succeed in Social Media I believe it must not only think like a service business…it must actually serve. The most effective social media strategies (three … Continue reading

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Windows 7: Computer all better!?

Earlier this year, Microsoft’s “laptop hunters” campaign showed Americans that they could buy a PC for nearly half the price of an Apple. According to adage(http://adage.com/abstract.php?article_id=136731), the Mac vs PC campaign was a huge success in moving the needle on value perception (I agree). Unfortunately, … Continue reading

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