Author Archives: mjkurb

About mjkurb

Michael is the Manager of Business Development at Element 79, a full-service advertising agency in Chicago, Illinois, and recent graduate of the Master's program at Northwestern University - Medill School - Integrated Marketing Communicaitons. Running two family businesses - learned to constantly listen and be aware of customer's needs and behaviors. Master's degree Northwestern University | Medill IMC - learned to better understand marketing insight, strategy and measurement. Rest of life - learned that working harder, smarter and faster than others is how you stay one step ahead.

Why is it that simple is so incredibly complex?

You’ve probably heard the phrase: “Keep it simple stupid” or “KISS”. There’s been books and classes and conferences and the like all about the simple topic of simplicity. But isn’t it so much easier said than done? Just the simple fact … Continue reading

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a marketing lesson from the backseat of a taxi cab

Think you can learn a universal marketing tenant from a taxi cab driver? I didn’t either until I snapped the photo below. In the backseat of an otherwise inconspicuous looking taxi cab sits this hand-written note: “All airport trips 5am to 10am free … Continue reading

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Samuel Adams feeling the pinch

Imagine this… You’ve spent the better half of 25 years building a company from scratch. After years of hard work and dedication you accomplished remarkable things and built an entire new category that others follow with you. Every step of the way you were an underdog … Continue reading

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Apple: never first, always revolutionary

Update September 8, 2010: See this article at CrowdSpring: http://blog.crowdspring.com/2010/08/marketing-values/?utm_source=Test&utm_campaign=c06cf65d00-08SEP10_newsletter&utm_medium=email It seconds the argument below that Apple succeeds without being first and adds that at the core of its marketing is a clear set of values.  ——————- August 4, 2010: I came to this … Continue reading

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the truest insight into human nature is the power of a great story

This World Cup has proven a couple of things: 1) Soccer players have an incredible intolerance for contact – seeming to fall to the ground in complete agony for every small infraction. 2) The Vuvuzela (that annoying plastic horn from South Africa)  is now literally … Continue reading

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Cool innovation? Or just a load of hot air? – The Dyson Air Multiplier

Last week while on a quick Bed Bath and Beyond excursion I ran across an other-worldly-looking contraption from Dyson. The Air Multiplier (seen below) is being hailed the next big thing in fans. There are several reasons this new design elicits a “woh” , the most … Continue reading

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Nike and Wieden have become Viral guru’s…i’m taking notes.

  Maybe a week ago I said Nike’s new viral “Write the Future” (above) was the best ad I had ever seen….this comment stirred a little controversy. Others started citing other timeless ads (including this one from Apple that I like alot – … Continue reading

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Domino’s Refresh

I did it…I caved…gave in…succumbed to millions of dollars of advertising pressure….and a hungry stomache. I ordered Domino’s pizza on Sunday to test out their “all-new pizza recipe.” And I’m not alone. Domino’s same store sales are up 14% year on … Continue reading

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Want to sell me a airline ticket? Start by figuring out where I might want to be!

If you’ve ever signed up for an airline’s email deals, then you’ve probably received something resembling this title:  “US Summer Flight Deals / Starting at $44 each way”. Sounds somewhat intriguing right? Just enough to click it open and give … Continue reading

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Your Ad in a Mixing Bowl

Ad placement = guilty by association (for better or for worse). A really interesting perspective about the context surrounding your advertising content. Vanessa Horwell does a nice job of portraying advertising placement as becoming “guilty by association” (using the recent Super Bowl as an … Continue reading

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