Author Archives: mjkurb

About mjkurb

Michael is the Manager of Business Development at Element 79, a full-service advertising agency in Chicago, Illinois, and recent graduate of the Master's program at Northwestern University - Medill School - Integrated Marketing Communicaitons. Running two family businesses - learned to constantly listen and be aware of customer's needs and behaviors. Master's degree Northwestern University | Medill IMC - learned to better understand marketing insight, strategy and measurement. Rest of life - learned that working harder, smarter and faster than others is how you stay one step ahead.

Google tells amazingly human stories – how can you not relate to this?

It started with Parisian Love: And Google does it again with Letters to Sophie: Wonderful stories of humanity, connection and how technology enriches our lives. Wonderful stories, Wonderful branding, Wonderful behavioral understanding.  Love it! Advertisements

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The most underutilized space in email marketing is…

…if you are having trouble reading the rest of this post click here…    You know this line. It’s the one atop most emails you receive from marketers and the one you certainly always glance over. The purpose is understandable right? We … Continue reading

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Merril Lynch pushing the boundaries of its media mix

A couple of days ago AdAge published an article titled: “Merril Lynch Evolves Brand Platform — and the Media Mix Behind It”  http://adage.com/article/news/merrill-lynch-evolves-brand-platform-media-mix/226984/ The article discusses Merril Lynch’s move toward new media opportunities in an attempt to reach it’s financial … Continue reading

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10 reasons why Marketing Communications people are so diverse

We are… Ethnographers…because we observe and record community dynamics Anthropologists…because we seek footprints leftover that tell of past behavior and predict future Analysts…because we crunch crunch numbers and connect the dots Miners…because we dig deeply to uncover important resources and … Continue reading

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The smartest person in the world can’t sell a duffle bag

Stopped into a Chicago department store tonight looking for an overnight duffel that would be lightweight and easy to travel. Down on the basement level tucked in a quiet corner is where the various sets of plastic, tweed and nylon travel sets and wheeled … Continue reading

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On Social, your business is a service business…no matter what you sell

No matter if you sell insurance policies, ice cream cones or widgets, if your business expects to succeed in Social Media I believe it must not only think like a service business…it must actually serve. The most effective social media strategies (three … Continue reading

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Groupon online sentiment goes on I.R.

Groupon entered TV’s biggest game as one of the most loved and pristine internet companies in recent memory… And like the Pittsburgh Steelers, Groupon might be walking off the field on Sunday feeling a little bruised…. Social conversation monitoring pre and post Super Bowl suggests … Continue reading

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Motorola Moves Forward by Looking Back on 1984

The tables are turning for Tablets… Or at least that’s what the Motorola Xoom hopes for. Last night the new tablet launched with a commercial that seemed ripped out of the 1984 Apple playbook. Xoom’s spot was a modern imitation of the revolutionary Macintosh commercial. And I … Continue reading

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Have you outgrown the magic in what you make?

Great marketing let’s people in on the magic that goes into everything we make, even the small things, though we ourselves fail to see it anymore. That’s the power of marketing. Said more elequently, “Our job is to bring the dead facts to life.” … Continue reading

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Is Facebook charitable? It sure is giving more and more measurement to the people!

The easy version of social media measurement looks like the new Facebook Insights – offering “democratized” Facebook post and content measurement for all business users to test and learn. The hard version would look something like me…two months ago I was sitting at my desk crunching numbers … Continue reading

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