10 reasons why Marketing Communications people are so diverse

We are…

Ethnographers…because we observe and record community dynamics
Anthropologists…because we seek footprints leftover that tell of past behavior and predict future
Analysts…because we crunch crunch numbers and connect the dots
Miners…because we dig deeply to uncover important resources and find precious insights
Oraters…because we speak persuasively
Artists…because we create
Scientists…because we measure, combine and grow
Art Historians…because we want to understand how art elicites emotions
Servers…because we preempt customer needs
Politicians…because we stand for a public promise


About mjkurb

Michael is the Manager of Business Development at Element 79, a full-service advertising agency in Chicago, Illinois, and recent graduate of the Master's program at Northwestern University - Medill School - Integrated Marketing Communicaitons. Running two family businesses - learned to constantly listen and be aware of customer's needs and behaviors. Master's degree Northwestern University | Medill IMC - learned to better understand marketing insight, strategy and measurement. Rest of life - learned that working harder, smarter and faster than others is how you stay one step ahead.
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