The tables are turning for Tablets…
Or at least that’s what the Motorola Xoom hopes for. Last night the new tablet launched with a commercial that seemed ripped out of the 1984 Apple playbook. Xoom’s spot was a modern imitation of the revolutionary Macintosh commercial.
And I thought it was wonderfully done. It had subtle and not so subtle cues referencing a world run by Apple (Flipping the page on 1984 at the beginning and brainwashing with white headphones).
It was entertaining, emotionally charged, very well cast, and the message came across loud and clear.
See it here: