Motorola Moves Forward by Looking Back on 1984

The tables are turning for Tablets…

Or at least that’s what the Motorola Xoom hopes for. Last night the new tablet launched with a commercial that seemed ripped out of the 1984 Apple playbook. Xoom’s spot was a modern imitation of the revolutionary Macintosh commercial.

And I thought it was wonderfully done. It had subtle and not so subtle cues referencing a world run by Apple (Flipping the page on 1984 at the beginning and brainwashing with white headphones). 

It was entertaining, emotionally charged, very well cast, and the message came across loud and clear. 

See it here:

About mjkurb

Michael is the Manager of Business Development at Element 79, a full-service advertising agency in Chicago, Illinois, and recent graduate of the Master's program at Northwestern University - Medill School - Integrated Marketing Communicaitons. Running two family businesses - learned to constantly listen and be aware of customer's needs and behaviors. Master's degree Northwestern University | Medill IMC - learned to better understand marketing insight, strategy and measurement. Rest of life - learned that working harder, smarter and faster than others is how you stay one step ahead.
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