Think you can learn a universal marketing tenant from a taxi cab driver? I didn’t either until I snapped the photo below.
In the backseat of an otherwise inconspicuous looking taxi cab sits this hand-written note: “All airport trips 5am to 10am free coffee & doughnuts….”
When I entered this cab little did know that I was about witness to one of the most relevant and down-to-earth marketing lessons of my short career. In the over saturated and entirely commoditized Chicago taxi business, this driver found a powerful (yet easy) way to differentiate himself by offering his passengers a sweet little incentive for calling him directly.
Does it work?
Well, according to the driver, he has won taxi cab of the year several times and has a list of regulars who call him habitually for trips to O’Hare and their french crullers.
His lesson to us all: No matter what it is you do, there is always a way to differentiate!