Ad placement = guilty by association (for better or for worse).
A really interesting perspective about the context surrounding your advertising content. Vanessa Horwell does a nice job of portraying advertising placement as becoming “guilty by association” (using the recent Super Bowl as an example for the Focus on the Family-Tebow spot). Marketers are definitely in control of their message, but when you place ads (especially in that big of a stage) often times you are not in control of what is surrounding your ad, what’s leading in to your ad, and what overall themes are being projected by your advertising peers. All of these things affect the standpoint from which a consumer hears and understands your message. Link to her column below, definitely worth a read: